At ApexFox, we are a dynamic team of accomplished professionals with a shared passion for positively impacting the industry. With diverse backgrounds as managers, instructors, owners/operators, senior executives, and entrepreneurs, we have come together to empower individuals in achieving their business goals and advancing their careers.
Travis and Jarett Talbot, the driving forces behind ApexFox, embarked on their hospitality journeys at a young age. Starting from their early days working alongside their mother in various roles across different hospitality settings, they steadily rose through the ranks, gaining invaluable expertise along the way. Their paths eventually crossed with industry veteran, Chef Sylvain Cuerrier, resulting in the inception of ApexFox Performance Coaching.
Areas of Focus
With years of experience under our combined belts, we have found that individuals who experience the most benefit, in terms of professional support, are in the areas of:
Click options below
“A great coach can lead you to a place where you don’t need them anymore.”
– Andre Agassi
We are confident when we say, “We’ve been there. We know your pain. We get it. We can help!”
From ball boy to being on the bench, to head office…we have done the hustle and grind in every position on the field, behind the scenes, and eventually fulfilling roles where the focus was on building the franchise, bettering the team, and empowering every individual in the organization.
As entrepreneurs, we have experienced incredible successes and several epic train crashes. And, through all those lessons, be able to identify opportunities, avoid hazards, and appreciate what key factors generate success.
I’m Travis Talbot.
As an industry veteran, Travis brings a unique perspective and expertise to our team. With over 500 projects in various industries under his belt, Travis is a well-known and respected figure in the hospitality and entertainment industries. He has been referred to as a Hospitality Polymath, Industry Outlaw, Innovation Maverick, and a Goodwill Rockstar”.
I’m Jarett Talbot.
Jarett's culinary career started with Canada's iconic Earls Restaurants. He now has over 25 years of experience as a head chef in some of the most notable restaurants internationally and has cooked for countless dignitaries, A-List celebrities, entertainers, and sports stars. In addition, he has worked for several high-profile hospitality companies, including the Concorde Group, Points West Hospitality, The Glowbal Group, Kanke Seafood Restaurants, Gateway Casinos, and Metropolitan Hotels.
"The best coaches are the ones who inspire their clients to become their own coaches."
– Alan Cohen
Although every scenario and individual is unique, we find that there are a few universal pain points, that are shared by entrepreneurs and executives, alike.
Not Enough… hours in the day, days in the week, or ‘time to tackle’. It’s a perpetual situation where resources are always in demand but rarely available.
Too Many… tasks, projects, expectations, and unknowns. A workload that becomes daunting and out of control.
Missing Talent… operating with a streamlined and often overextended supporting cast. Being taxed in fulfilling all the roles that are empty or missing from the org chart.
Needing More… information, insight, and clarity. Being able to dial down the noise, calm the chaos, and benefit from empathetic and intelligent counsel to make it all make sense.
Could Really Use… a contemporary, a colleague, a peer, and a friend to listen. To serve as an outlet, to bounce ideas off, to brainstorm with, to provide professional but no BS feedback. An ‘In-the-know’ resource that aids me in getting grounded and focused.
How Will Coaching Benefit Me?
Which scenario best describes you?
“A Simple, Frictionless, and No BS Experience.”
– Travis Talbot
Life and work are already challenging enough. Our role as coaches is to make it all make a little more sense, become more manageable, and support you in establishing and achieving new levels of success.
Sift through our entire site, watch the videos, download the supplemental materials, and review our LinkedIn profiles so that you understand our offerings, are confident with our qualifications and are comfortable with who we are.
Schedule that first conversation. Discuss your specific goals, challenges, reservations, and what you hope to get out of the partnership.
Work with us in shaping a program specific to you and scheduling that first series of coaching sessions.
Benefitting from a reinvigorated mindset, armed with new approaches, and with a coach driving you forward, experience a new level of confidence, clarity, and commitment.
We Have Worked With
Coaching vs Consulting
“The Effectiveness of a Leader is Best Judged by the Actions of Those They Guide.”
– Bill Courtney
From aspiring food truck operators to iconic multi-concept hospitality groups to powerhouse global operators to exclusive resort and lifestyle brands…we have worked with the entire spectrum. Models may vary but promoting positive mindsets and designing strategic methods has proven to be a winning formula, in every situation.
– Brene Brown
We are not just coaches. We are accomplished entrepreneurs, owners/operators, and Best-In-Class consultants. We are in the trenches with sleeves rolled up and working on a spectrum of projects. Daily, we work with C-Suite executives, Organizational Leaders, and Front-Line Teams.
And, when we are not ‘doing’ we are learning. Constantly developing our skillsets via hands-on immersive projects and self-initiated ongoing education.
Coaching is an exchange. The more you invest in yourself, the more we can provide you, and the more you will get out of the experience. Everyone’s results vary depending on their goals, the time they allocate to the engagement, and how willing they are to consider a change.
We have helped entrepreneurs shape their business plans and model from concept to launch. We have assisted mid-level managers to excel in senior positions. We have supported C-Suite executives in learning more about the industry, their business dynamics, and situational awareness and in becoming respected and legacy leaders.
There are no cookie-cutter courses, curriculums, metrics, or results. We work with every individual to define what success looks and feels like for you.
For those that stick to the agenda, commit to the sessions, and contribute to the conversation, we have found that 3-months is the baseline timeline. Depending on the scope or complexity of goals.
One of the initial discussions will be about what you hope to get out of the engagement, what goals you want to achieve, and what timeline you want to set for yourself. From there we will establish what is realistic, and achievable, and develop a dashboard in pursuit of those aims.
The initial session is an opportunity for everyone to meet, make sure there is something we can contribute to, and ensure there is a positive connection. A small investment of time on both sides to ensure we don’t waste anyone’s time moving forward.
Another reason for that initial consult session. When we learn about your goals, available time, and budget we will suggest an appropriate tier of coaching.
At any point in time, we can discuss the value and ROI of the engagement and can bump up to a more robust package and/or consider a different package that better aligns with the nature of the engagement. We operate in a ‘hospitality-first’ manner. We are not clock watchers, penny-pinchers, or hit-and-run operators. We accept a very limited number of clients so work hard with the ones we do work with, to provide what they need. Changing things up is a frictionless process.
It’s important to know that as coaches we charge in advance of any engagement and for ongoing, long-term collaborations, charge at the beginning of the month. Payments will be processed via credit card.
We live in the real world and realize that life happens, and things change, often without much notice. It’s no problem to change your session dates. You will do this online via calendly.com.
We consider everyone’s time important and of value. Any missed appointments or changes not communicated 24hrs in advance will be considered a paid session.
“In Their Words...”
– Paul Bruno
– Todd Shallan
– Brad Keen
– Rowland England
If you are here, you have likely made it through our entire site and are intent on making some bold new moves. You have digested all we have shared and are eager to take some assertive action.
Now for the brass tacks…
We cannot present a one-size-fits-all a la carte menu. Just as every individual, every enterprise, and every game set of goals are different, so is every tailor-made coaching program. As we work with you to determine your ambitions, time availability, definition of resources…and ultimately your vision for success, we can present you with an investment outline and schedule.
That said, we do offer two standard options for those more comfortable with appetizers over entrees. More introductory explorations to get comfortable with and acquire a taste for the process.