At ApexFox, we are a dynamic team of accomplished professionals with a shared passion for positively impacting the industry. With diverse backgrounds as managers, instructors, owners/operators, senior executives, and entrepreneurs, we have come together to empower individuals in achieving their business goals and advancing their careers.
Travis and Jarett Talbot, the driving forces behind ApexFox, embarked on their hospitality journeys at a young age. Starting from their early days working alongside their mother in various roles across different hospitality settings, they steadily rose through the ranks, gaining invaluable expertise along the way. Their paths eventually crossed with industry veteran, Chef Sylvain Cuerrier, resulting in the inception of ApexFox Performance Coaching.
Areas of Focus
With years of experience under our combined belts, we have found that individuals who experience the most benefit, in terms of professional support, are in the areas of:
Click options below
“A great coach can lead you to a place where you don’t need them anymore.”
– Andre Agassi
We are confident when we say, “We’ve been there. We know your pain. We get it. We can help!”
From ball boy to being on the bench, to head office…we have done the hustle and grind in every position on the field, behind the scenes, and eventually fulfilling roles where the focus was on building the franchise, bettering the team, and empowering every individual in the organization.
As entrepreneurs, we have experienced incredible successes and several epic train crashes. And, through all those lessons, be able to identify opportunities, avoid hazards, and appreciate what key factors generate success.
I’m Travis Talbot.
As an industry veteran, Travis brings a unique perspective and expertise to our team. With over 500 projects in various industries under his belt, Travis is a well-known and respected figure in the hospitality and entertainment industries. He has been referred to as a Hospitality Polymath, Industry Outlaw, Innovation Maverick, and a Goodwill Rockstar”.
I’m Jarett Talbot.
Jarett's culinary career started with Canada's iconic Earls Restaurants. He now has over 25 years of experience as a head chef in some of the most notable restaurants internationally and has cooked for countless dignitaries, A-List celebrities, entertainers, and sports stars. In addition, he has worked for several high-profile hospitality companies, including the Concorde Group, Points West Hospitality, The Glowbal Group, Kanke Seafood Restaurants, Gateway Casinos, and Metropolitan Hotels.
I’m Sylvain Cuerrier.
Chef Sylvain (CCC, RSE) is a hospitality veteran with over 35 years of experience leading brigades around the globe and mentoring 'Generation Next' of aspiring culinarians in countries like France, Taiwan, Canada.
"The best coaches are the ones who inspire their clients to become their own coaches."
– Alan Cohen
Although every scenario and individual is unique, we find that there are a few universal pain points, that are shared by entrepreneurs and executives, alike.
Not Enough… hours in the day, days in the week, or ‘time to tackle’. It’s a perpetual situation where resources are always in demand but rarely available.
Too Many… tasks, projects, expectations, and unknowns. A workload that becomes daunting and out of control.
Missing Talent… operating with a streamlined and often overextended supporting cast. Being taxed in fulfilling all the roles that are empty or missing from the org chart.
Needing More… information, insight, and clarity. Being able to dial down the noise, calm the chaos, and benefit from empathetic and intelligent counsel to make it all make sense.
Could Really Use… a contemporary, a colleague, a peer, and a friend to listen. To serve as an outlet, to bounce ideas off, to brainstorm with, to provide professional but no BS feedback. An ‘In-the-know’ resource that aids me in getting grounded and focused.
How Will Coaching Benefit Me?
Which scenario best describes you?
You are new to the game, just entering the arena, and looking to avoid becoming a casualty. With some professional and affordable support, sidestep the common hurdles, and exponentially improve your learning curve.
You would benefit from a coach that will:
· Provide counsel and caution.
· Support you in vetting and shaping your ideas.
· Guide you in navigating as frictionless a path as possible.
· Be available as an ongoing, approachable, and experienced mentor.
You are an organizational leader driving growth, development, efficiencies, progress, and profitability. You are tasked with creating positive working cultures, personifying the gold standard, and motivating via innovation.
You would benefit from a coach that will:
· Serve as a professional feedback instrument and advisor.
· Inspire new approaches and champion personal and professional progress.
· Collaborate on designing realistic and achievable roadmaps.
“A Simple, Frictionless, and No BS Experience.”
– Travis Talbot
Life and work are already challenging enough. Our role as coaches is to make it all make a little more sense, become more manageable, and support you in establishing and achieving new levels of success.
Sift through our entire site, watch the videos, download the supplemental materials, and review our LinkedIn profiles so that you understand our offerings, are confident with our qualifications and are comfortable with who we are.
Schedule that first conversation. Discuss your specific goals, challenges, reservations, and what you hope to get out of the partnership.
Work with us in shaping a program specific to you and scheduling that first series of coaching sessions.
Benefitting from a reinvigorated mindset, armed with new approaches, and with a coach driving you forward, experience a new level of confidence, clarity, and commitment.
We Have Worked With
Coaching vs Consulting
“The Effectiveness of a Leader is Best Judged by the Actions of Those They Guide.”
– Bill Courtney
From aspiring food truck operators to iconic multi-concept hospitality groups to powerhouse global operators to exclusive resort and lifestyle brands…we have worked with the entire spectrum. Models may vary but promoting positive mindsets and designing strategic methods has proven to be a winning formula, in every situation.
– Brene Brown
We are not just coaches. We are accomplished entrepreneurs, owners/operators, and Best-In-Class consultants. We are in the trenches with sleeves rolled up and working on a spectrum of projects. Daily, we work with C-Suite executives, Organizational Leaders, and Front-Line Teams.
And, when we are not ‘doing’ we are learning. Constantly developing our skillsets via hands-on immersive projects and self-initiated ongoing education.
Coaching is an exchange. The more you invest in yourself, the more we can provide you, and the more you will get out of the experience. Everyone’s results vary depending on their goals, the time they allocate to the engagement, and how willing they are to consider a change.
We have helped entrepreneurs shape their business plans and model from concept to launch. We have assisted mid-level managers to excel in senior positions. We have supported C-Suite executives in learning more about the industry, their business dynamics, and situational awareness and in becoming respected and legacy leaders.
There are no cookie-cutter courses, curriculums, metrics, or results. We work with every individual to define what success looks and feels like for you.
For those that stick to the agenda, commit to the sessions, and contribute to the conversation, we have found that 3-months is the baseline timeline. Depending on the scope or complexity of goals.
One of the initial discussions will be about what you hope to get out of the engagement, what goals you want to achieve, and what timeline you want to set for yourself. From there we will establish what is realistic, and achievable, and develop a dashboard in pursuit of those aims.
The initial session is an opportunity for everyone to meet, make sure there is something we can contribute to, and ensure there is a positive connection. A small investment of time on both sides to ensure we don’t waste anyone’s time moving forward.
Another reason for that initial consult session. When we learn about your goals, available time, and budget we will suggest an appropriate tier of coaching.
At any point in time, we can discuss the value and ROI of the engagement and can bump up to a more robust package and/or consider a different package that better aligns with the nature of the engagement. We operate in a ‘hospitality-first’ manner. We are not clock watchers, penny-pinchers, or hit-and-run operators. We accept a very limited number of clients so work hard with the ones we do work with, to provide what they need. Changing things up is a frictionless process.
It’s important to know that as coaches we charge in advance of any engagement and for ongoing, long-term collaborations, charge at the beginning of the month. Payments will be processed via credit card.
We live in the real world and realize that life happens, and things change, often without much notice. It’s no problem to change your session dates. You will do this online via calendly.com.
We consider everyone’s time important and of value. Any missed appointments or changes not communicated 24hrs in advance will be considered a paid session.
“In Their Words...”
– Paul Bruno
– Todd Shallan
– Brad Keen
– Rowland England
If you are here, you have likely made it through our entire site and are intent on making some bold new moves. You have digested all we have shared and are eager to take some assertive action.
Now for the brass tacks…
We cannot present a one-size-fits-all a la carte menu. Just as every individual, every enterprise, and every game set of goals are different, so is every tailor-made coaching program. As we work with you to determine your ambitions, time availability, definition of resources…and ultimately your vision for success, we can present you with an investment outline and schedule.
That said, we do offer two standard options for those more comfortable with appetizers over entrees. More introductory explorations to get comfortable with and acquire a taste for the process.
We remember the self-doubt and hesitation in ‘going solo’. We also remember the emotional bruises and financial scars, wishing someone was there as a cheerleader, cutman, and coach in our corner. This dynamic is focused on ensuring you are set up for success. Having some heart-to-heart conversations to test your concept, help develop a solid game plan, and ensure that you are ready to compete in the ring.
Here’s what you can expect:
- An in-depth 90-minute discussion about your vision both in terms of you as a person and about your professional aspirations.
- A 90 -minute review of your concept, business plan, marketing plan, and analysis of your guest/customer deliverables.
- Two 60-minute sessions to exchange ideas and consider tweaks to your model and/or ensure your goals are clearly defined and manageable.
- One 60-minute session to establish goals and build a road map from idea-to-implementation. Building your personalized dashboard to success.
- A 60-minute call every other week to review the program, work through any challenges, and make any necessary course corrections to the program - sessions to review your dashboard progress.
- Weekly text, email, and online dialogue. I will respond within 72 hours and be there to help you work through obstacles and self-doubts. Will also be available for casual conversations to answer random questions and creative think-tanking.
“There’s a Way to do it Better. Find it.” – Thomas A. Edison
You are already an established organizational leader and experienced executive. You are dedicated to leveling up in terms of your strategic planning, delivering more impact, and optimizing your ROE + ROT (‘Return on Effort’ and ‘Return on Time’).
This is the opportunity to challenge yourself. To elevate your performance from mentor to motivator. To advance your thinking from leadership to legacy. To not only reach a peak of success for yourself but to stimulate everyone in your circles of influence to reach an organizational summit.
For 90 days, we will develop and execute a program that emphasizes six core areas of development:
- Situational Awareness
- Sensible Strategies
- Effective Execution
- Acceptable Accountability
- Influencing Impact
- Dynamic and Affable Leadership
In this highly personalized exchange, here is what you can expect:
- One…’Where do want to go?” exploration session. (90 mins)
- Two ‘As It Stands’ discovery conversations. (60 mins)
- Three colleague sparring sessions. (180 mins)
- Four 1:1 dashboard reviews and development exchanges. (4 x 60 mins each)
- Unlimited daily text, email, and online dialogue. I will respond within 24 hours and be there to help you work through obstacles and self-doubts. Will also be available for casual conversations to answer random questions and creative think-tanking.
Our coaching sessions will always be directed by you and what you prioritize in-the-moment. We will effort to stick to the dashboard but recognize that everything is fluid and will adjust accordingly. Our goal is to make sure that our clients are not required to perform any significant heavy lifting. We are there to keep the wheels in motion and ensure that every interaction is smooth and that we do the work in advance of each session.Enroll